Celebrate Our Anniversary With Us on October 20th!

Posted on October 15 2018

Our 8th anniversary is this Saturday, October 20th and we have some celebratory perks in store for you (okay, pun intended). Continue reading for a preview of our party plans and a brief walk down memory lane.

First the good stuff: For the full day on October 20th, we’re saying thank you by offering a 20 percent discount both in-person and online (on our website, enter code ANNIVERSARY8 at checkout). In addition, the first 20 customers through the door will receive a packed swag bag, featuring lip gloss, coupons, and more.

We’ll be throwing a bronze-themed party (it’s our eighth anniversary, after all) in the Elmwood store from 1pm to 5pm that day. Stop by to enjoy munchies, wine, cupcakes and conversation.

And now, a brief look back. Indeed, if we were to submit a Wikipedia entry in honor of this occasion, it might read something like this:

On October 20th, 2010, Rue Atelier opened its doors on College Avenue in Berkeley. Barbara, the store’s owner, had previously owned a shop in Marin, but was relocating to the east bay. Barbara had frequented an existing clothing boutique at the 2981 College Avenue locale, so when the previous owner closed the store, she jumped at the opportunity. The address became home to Rue Atelier, where Barbara focused on classic, feminine clothing that’s both on-trend and enduringly stylish.

As it happens, fashion runs in the family. Barbara’s sister also owns a boutique, in Fort Bragg, and they often accompany each other on buying trips.

Rue Atelier had a brush with fame when, on the day of its third anniversary in 2013, Amy Adams stopped by the store with her nanny while she was filming the Muppet Show movie nearby. She discreetly shopped for a couple of dresses before she resumed her work on-set.

Finally, we want to extend a heartfelt thank-you to our loyal customers and friends. We’ve so enjoyed being part of the Elmwood community these past eight years and look forward to seeing you on October 20th!



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